// Privacy Policy

Privacy Policy

At Performance Parts Direct, we are committed to protecting your privacy and handling your personal data responsibly and transparently. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, create an account, place an order, contact us, or otherwise interact with our services. This Privacy Policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect various categories of personal information when you interact with our website, create an account, place an order, or contact us. This may include identity information such as your full name, title, and date of birth where required. We may also collect contact information, including your billing address, delivery address, email address, and telephone number. If you create an account with us, we may collect account information such as your username, encrypted password, and account preferences.

In connection with your purchases, we may collect order information including products purchased, order history, payment status, and delivery information. Where voluntarily provided, we may also collect vehicle information such as your vehicle registration number, vehicle make and model, Vehicle Identification Number (VIN), and modification details to assist with product compatibility enquiries and customer support.

Additionally, we may automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, operating system, referring website, and website usage data. We may also collect marketing information, including newsletter subscriptions, marketing preferences, and communication preferences, to help us provide relevant updates, promotions, and services in accordance with your chosen preferences.

2. How We Collect Information

We collect information when you:

  • Create an account
  • Place an order
  • Contact us
  • Subscribe to marketing communications
  • Request support
  • Submit a vehicle compatibility enquiry
  • Browse our website
  • Accept cookies

We may also receive information from:

  • Payment providers
  • Delivery companies
  • Analytics providers
  • Marketing platforms
  • Fraud prevention services

3. How We Use Your Information

We process personal data for a variety of legitimate business purposes. This includes processing and fulfilling customer orders, managing payments, arranging deliveries, and providing customer service in relation to purchases made through our website. The legal basis for this processing is the performance of a contract between you and us.

We also process personal information to create and manage customer accounts, authenticate users, maintain account security, and monitor for unauthorised access. This processing is necessary for the performance of our contractual obligations and to ensure the security of our services.

Personal data may be used to provide customer support, including responding to technical enquiries, assisting with product compatibility questions, handling warranty claims, and managing returns or refund requests. We process this information based on our legitimate interests in providing effective customer service and support.

To improve the performance, functionality, and user experience of our website, we may use personal data for analytics, website monitoring, and service optimisation. Depending on the type of data collected, this processing is carried out on the basis of your consent and our legitimate interests in improving our products and services.

Where you have provided your consent, we may use your personal information to send marketing communications, including newsletters, promotions, product updates, and exclusive offers. You may withdraw your consent and unsubscribe from marketing communications at any time by following the unsubscribe instructions included in our emails or by contacting us directly.

We may also process personal information to prevent fraud, verify payments, monitor account activity, and protect our website, customers, and business from fraudulent or unlawful activity. This processing is carried out on the basis of our legitimate interests and, where applicable, our legal obligations.

Finally, we may process personal data where necessary to comply with legal and regulatory requirements, including tax obligations, consumer protection laws, accounting requirements, and other applicable legal duties. The legal basis for this processing is compliance with our legal obligations.

4. Marketing Communications

If you opt in to receive marketing communications, we may send you:

  • Product updates
  • Promotions
  • Discount offers
  • Industry news
  • Event invitations

You can withdraw your consent at any time by:

  • Clicking the unsubscribe link in our emails
  • Contacting us directly

Withdrawing consent will not affect communications relating to existing orders or legal obligations.

5. Payment Information

Payments are processed securely through third-party payment providers.

We do not store complete credit or debit card details on our servers.

Payment providers process payment information in accordance with their own privacy policies and security standards.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Enable website functionality
  • Remember preferences
  • Measure website performance
  • Deliver personalised content
  • Support advertising campaigns

Further information is available in our Cookie Policy.

Where required by law, we obtain your consent before placing non-essential cookies on your device.

7. Sharing Your Information

We may share your personal information with trusted third parties where necessary to operate our business, fulfil our contractual obligations, and provide our products and services. This may include service providers such as payment processors, courier and delivery companies, website hosting providers, and IT support providers who assist us in operating and maintaining our systems. We may also share information with marketing and advertising partners, including email marketing platforms, advertising networks, and analytics providers, to help us improve our services, measure campaign performance, and communicate relevant offers where you have provided consent.

In addition, we may disclose personal information to professional advisers such as accountants, auditors, legal advisers, and other consultants where necessary for business, legal, or regulatory purposes. We may also share information with government bodies, law enforcement agencies, regulatory authorities, courts, or other third parties where required to comply with applicable laws, legal proceedings, regulatory obligations, or to protect our legal rights and interests.

We require all third parties who process personal information on our behalf to respect the security and confidentiality of your data and to process it in accordance with applicable data protection laws. We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

8. International Data Transfers

Some of our service providers may process information outside the United Kingdom.

Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are in place, including:

  • Adequacy decisions
  • Standard Contractual Clauses
  • Other lawful transfer mechanisms

9. Data Security

We implement appropriate technical and organisational measures designed to protect personal information from:

  • Unauthorised access
  • Disclosure
  • Alteration
  • Loss
  • Destruction

Security measures may include:

  • SSL encryption
  • Secure hosting infrastructure
  • Access controls
  • Monitoring and auditing

However, no online system can be guaranteed to be completely secure.

11. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have a number of rights regarding the personal information we hold about you. These include the right to request access to the personal data we hold about you, the right to request correction of any inaccurate or incomplete information, and the right to request the deletion of your personal information in certain circumstances. You may also have the right to restrict how we process your personal data, to request a copy of your information in a structured, commonly used, and machine-readable format, and to object to certain types of processing where applicable. In addition, where decisions are made solely through automated processing and such decisions significantly affect you, you may have the right to request human intervention and review. If you wish to exercise any of these rights, please contact us using the contact details provided below. We may request verification of your identity before processing your request.

12. Children's Privacy

Our website and services are not intended for children under the age of 16.

We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us immediately.

13. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage users to review the privacy policies of any third-party sites they visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in legal requirements
  • Changes to our business operations
  • Improvements to our services

Any updates will be published on this page and will become effective immediately unless otherwise stated.

15. Complaints

If you have concerns about how we handle your personal information, we encourage you to contact us first so we can attempt to resolve the matter.

You can find further information on the ICO's official website