// Cookie Policy
Cookie Policy
This Cookie Policy explains how Performance Parts Direct uses cookies and similar technologies when you visit our website. This policy should be read alongside our Privacy Policy, which explains how we use your personal information. By continuing to use our website, you agree to the use of cookies as described in this policy, subject to your cookie preferences and consent choices.
1. What Are Cookies?
Cookies are small text files that are stored on your computer, smartphone, tablet, or other device when you visit a website.
Cookies help websites function properly, improve user experience, remember preferences, and provide information about how visitors interact with a website.
Cookies cannot access files stored on your device or install software.
2. How We Use Cookies
We use cookies to:
- Ensure the website functions correctly
- Remember your preferences
- Enable shopping cart functionality
- Keep you logged into your account
- Improve website performance
- Analyse website traffic and visitor behaviour
- Measure marketing campaign performance
- Deliver relevant advertising
3. Types of Cookies We Use
We use several categories of cookies on our website to provide functionality, improve performance, and enhance your browsing experience. Strictly necessary cookies are essential for the operation of the website and cannot be disabled through our cookie preference centre. These cookies enable core functionality such as shopping basket management, the checkout process, account login and authentication, website security, fraud prevention, and general site navigation. Without these cookies, certain parts of the website may not function correctly. The legal basis for processing this information is our legitimate interest in operating a secure and functional website.
We also use performance and analytics cookies to understand how visitors interact with our website. These cookies may collect information such as pages visited, time spent on pages, navigation paths, error messages, and website performance metrics. This information helps us analyse website usage, identify areas for improvement, and enhance the overall user experience. Examples of services we may use include Google Analytics, Google Tag Manager, Microsoft Clarity, and Hotjar. These cookies are only used with your consent.
Functionality cookies allow our website to remember choices and preferences you make, such as your preferred language, currency settings, region selection, and other saved preferences. These cookies help provide a more personalised browsing experience and improve the usability of the website. The legal basis for these cookies is your consent.
We may also use marketing and advertising cookies to measure the effectiveness of advertising campaigns, deliver personalised advertisements, build audience profiles, track conversions, and display relevant advertisements to users who have previously visited our website. These cookies may be placed by us or by trusted advertising partners and may include technologies provided by Google Ads, Meta Pixel (Facebook and Instagram), TikTok Pixel, and Microsoft Advertising. Marketing and advertising cookies are only used where you have provided your consent.
4. Cookies We May Use
The specific cookies used on our website may change from time to time as we update our services, introduce new features, or work with different technology providers. Generally, the cookies we use fall into several categories. Session cookies are used to support essential website functionality and are typically deleted when you close your browser. Authentication cookies help manage user login sessions and account security and may be either session-based or persistent. Shopping cart cookies enable basket and checkout functionality and are usually retained only for the duration of your browsing session. Analytics cookies provide visitor insights, website performance reporting, and usage statistics, and may be stored for up to 24 months. Preference cookies remember user settings and choices, such as language and regional preferences, and may remain active for up to 12 months. Marketing cookies are used for advertising, audience measurement, and remarketing purposes and may remain active for up to 24 months, depending on the provider and the specific purpose for which they are used.
5. Third-Party Cookies
Some cookies on our website may be placed by third-party services.
Examples include:
- Google Analytics
- Google Ads
- YouTube
- Meta (Facebook & Instagram)
- TikTok
- Microsoft Advertising
- Payment providers
These third parties may collect information in accordance with their own privacy policies.
We recommend reviewing their privacy and cookie policies for further information.
6. Managing Your Cookie Preferences
When you first visit our website, you will be presented with a cookie banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Manage your cookie preferences
You can change your cookie preferences at any time through our Cookie Settings tool available on the website.
7. Browser Controls
Most web browsers allow you to manage cookies through browser settings.
You can generally:
- View stored cookies
- Delete cookies
- Block cookies
- Receive alerts before cookies are stored
Please note that disabling certain cookies may affect website functionality.
For guidance on managing cookies, visit your browser's support documentation.
8. Do Not Track Signals
Some web browsers offer a "Do Not Track" feature.
Because there is currently no universally accepted standard for responding to such signals, our website may not respond to Do Not Track requests.
You can manage tracking preferences using our cookie consent tools.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
- Changes in technology
- Changes in legal requirements
- New services or features
- Updates to our cookie usage
Any changes will be published on this page with a revised "Last Updated" date.
10. Cookie Preference Notice
When visiting our website, users may choose between:
✅ Accept All Cookies
✅ Reject Non-Essential Cookies
✅ Customise Cookie Preferences
Strictly Necessary Cookies will always remain active as they are required for the website to function properly.